e-reader owners still like printed books, survey finds
14, 2012 |
By Mike Anton, Los Angeles Times
habits may be fundamentally changing, but a new survey shows that the
printed word remains fundamental.
many Californians who own Kindles, Nooks and other e-readers love their
gadgets, they still prefer books the old-fashioned way — on paper —
according to a poll by USC Dornsife and the Los Angeles Times.
with sales of e-readers surging, only 10% of respondents who have one said they
had abandoned traditional books. More than half said most or all of the
books they read are in printed form.
pleasure of reading endures in the digital age, even with its nearly
boundless options for entertainment, according to data collected from
1,500 registered state voters. Six in 10 people said they like to read
"a lot," and more than 20% reported reading books for more than
10 hours a week.
adults — often assumed to be uninterested — read about as much as many
of their elders. An overwhelming portion (84%) of those ages 18 to 29 said
they like to read some or a lot; that's only a percentage point less than
for respondents 50 and older. Sixty-five percent of the younger group said
they read books for pleasure three or more hours a week; 69% of those 50
to 64 said the same.
age is clearly no barrier to new habits. Folks over 50 are embracing some
new reading technology at about the same rate as younger people.
Twenty-two percent of those ages 18 to 49 own e-readers; 20% of people 50
and older have them.
don't read a whole lot of print anymore," said Edmund Pieret, 71, an
avid reader from Belmont, south of San Francisco. "Since I have an
iPhone and a Kindle, I can read anytime I want. If I'm at the doctor's
office, I can pull up any book I own and continue where I left off."
while relaxing in his spa used to leave Pieret with warped pages and damp
bindings. The solution: putting his Kindle in a Ziploc bag.
much education people have helps determine how much — and how — they
read, the poll shows. More than 7 in 10 college-educated respondents said
they read "a lot," while only half of those with no college said
they did. Those who went to college are also more likely to use an
of e-readers are more likely to read books, read more books and spend more
hours each week reading. About 4 in 10 said they devoured four or more
books a month.
has turned Fred Kaviani away from the printed book.
you travel for work a lot — which I used to do — carrying books is
bulky," said Kaviani, a sales manager. "So I got turned on to
books on tape — that was the first step. From there I went to the iPod.
Now I have a Kindle Fire."
the 49-year-old Westwood man said, he reads only two or three printed
books a year: "Usually when someone gives me one as a gift."